News
High demand for the Golf Expo exhibition — not many booths left.
Only a few exhibition spaces remain available for Iceland Golf Expo 2026, reflecting the strong interest from companies within the golf and tourism sectors.
According to Björgvin Þór, Marketing Manager of Iceland Golf Expo, exhibitor registration has progressed exceptionally well, and the goal is for the Expo to firmly establish itself as one of the country’s leading platforms for promotion, networking, and business within the industry.
Companies that secure a space at the exhibition gain a unique opportunity to present their products and services directly to a highly engaged audience with strong interest in golf, travel, and leisure. The Expo attracts both industry professionals and enthusiasts, offering a powerful platform to strengthen brand visibility and create real business opportunities.
The remaining exhibition spaces are among the last that will be allocated, making it important for companies interested in participating to contact the organizers as soon as possible.
Once the final spaces are filled, registration will close — and those who delay risk missing out on a unique opportunity to be part of one of the most dynamic events in the golf sector.
Preparatory Meeting for GOLF EXPO 2026
The preparatory meeting for GOLF EXPO 2026 will be held on Tuesday, January 20th at 10:00 AM in Laugardalshöll – Hall 1 (Entrance A).
During the meeting we will review the key elements related to the planning and execution of the exhibition. We will present the services available to exhibitors, along with practical information regarding booth setup, product presentation, and how participants can maximize visibility and success at the event.
Coffee and light refreshments will be provided, and we encourage all interested parties to attend — both those who have already secured their space at GOLF EXPO 2026 and those who are considering participation and would like to learn more about the structure and opportunities of this impressive event.
Strong Interest in GOLF EXPO 2026
Preparations for GOLF EXPO 2026 are going exceptionally well, and it is clear that interest in the event is very strong, both among exhibitors and visitors. All indications suggest that the atmosphere will be outstanding when the doors open in Laugardalshöll on March 7th. Exhibitor registration has exceeded expectations, and it now appears likely that all exhibition floor space will be sold out before the end of the year.
At present, only around 25% of the floor space remains available, and we encourage companies that wish to showcase their products or services to golf enthusiasts to secure their space as soon as possible. The event is expected to attract 12–15 thousand visitors, creating a unique opportunity for companies connected to golf, travel, health, technology, outdoor activities, and related services to reach their target audience, introduce new products or services, and offer meaningful promotional deals.
Surveys from similar expos indicate that 50–60% of visitors make a purchase during the event.
If you believe your company has something to offer the audience of GOLF EXPO 2025, we encourage you to contact the organizers as soon as possible to secure participation and find the ideal exhibition space at this remarkable celebration of golf in Iceland.
Brimborg joins as a partner of Golf Expo 2026
Golf Expo 2026 is proud to announce Brimborg as a new partner of the exhibition. Brimborg is one of Iceland’s leading automotive companies, offering a wide range of cars from brands such as Volvo, Ford, Mazda, Citroën, Peugeot, Opel, and Polestar.
The company places strong emphasis on sustainable solutions through electric vehicle development, charging technology, and services that support a greener future.
This partnership strengthens Golf Expo 2026 and creates opportunities to showcase new technology and services that benefit both golf enthusiasts and the sporting community as a whole. We look forward to welcoming visitors with Brimborg as a key partner of the exhibition.
Golfskalinn becomes a partner of Golf Expo 2026
We are pleased to announce that Golfskalinn has joined forces with GolfExpo 2026 as a partner. This collaboration strengthens the exhibition and enhances our ability to offer guests and participants a diverse, tailored, and exciting golf experience.
With decades of experience in golf products and services on the Icelandic market, Golfskalinn is known for quality products and excellent service. This partnership will be a great boost for the exhibition.
As a partner, Golfskalinn will participate in the exhibition environment with a stand, product presentations, joint projects, and special offers for exhibition visitors. Stay tuned for more information and updates on the exhibition program!
Viðskiptablaðið joins as partner of Golf Expo 2026
Viðskiptablaðið (www.vb.is ) has partnered with Golf Expo 2026, taking place in Laugardalshöll on March 7–8. As part of the partnership,
Golf Expo will receive strong coverage in both the print and digital platforms of Viðskiptablaðið.
This includes a special edition dedicated to golf and Golf Expo, which will be distributed at the exhibition.
Exhibitors will also be offered the opportunity to promote their businesses through VB’s channels on special terms. The aim of the collaboration is to enhance the visibility of Golf Expo 2026 and establish the event as Iceland’s largest golf platform. The exhibition is expected to host 100–120 exhibitors and attract 12–15,000 visitors.
Grand Raffle at Golf Expo 2026
Visitors to Golf Expo 2026 can look forward to an exciting raffle at the exhibition in Laugardalshöll, March 7–8. The prize is spectacular – golf equipment worth ISK 1,000,000.
Everyone who purchases a ticket to Golf Expo is automatically entered into the raffle, and the more tickets you buy, the greater your chances of winning.
The draw will take place on the final day of the exhibition, conducted by the Chairman of the Icelandic Golf Union (GSÍ).
Golf Expo 2026 and the Icelandic Golf Association in Partnership
The organizers of Golf Expo 2026, Vista Expo and Nordic Live Event, have signed a partnership agreement with the Icelandic Golf Association for the exhibition, which will take place in Laugardalshöll on March 7–8, 2026.
The goal of the exhibition is to bring together companies, golf clubs, and other stakeholders in the Icelandic golf community on one platform to showcase products, services, and innovations, strengthen networks, and enhance the image of golf as a diverse and rapidly growing sport.
GOLF EXPO 2026 – Planning in Progress
Work is currently underway on setting up the official GOLF EXPO 2026 website, and exhibition space sales are expected to open at the end of September. Exhibitors who are interested can send an email to omar@vistaexpo.is
to secure their place in line for booth selection. The rule is simple: first come, first served.
By expressing your interest now and indicating the approximate size of the space you require, you ensure that we will contact you as soon as formal bookings open.
Vista Expo and Nordic Live Event Partner Up
Vista Expo and Nordic Live Event have entered into a partnership to launch a new major event in Iceland – the Iceland Golf Expo. The exhibition will take place at Höllin on March 7–8, 2026, marking a milestone for Icelandic golf and the event industry.
Vista Expo has organized numerous exhibitions and conferences in Iceland, building strong experience in the field, including FIT&RUN EXPO, held annually alongside Íslandsbanki’s registration festival.
At the same time, Nordic Live Event has managed a wide range of music events featuring both Icelandic and international artists. Through this collaboration, the two companies combine their expertise to create a unique experience for businesses, golf clubs, suppliers, and golf enthusiasts alike.
The aim of the exhibition is to further strengthen the position of golf in Iceland, open new opportunities for companies and associations, and provide inspiration for golf enthusiasts ahead of the coming season.